The mission of this project is to reinvent the electric bicycle from the ground up. I came up with a unique design. In fact, it is neither a classic bicycle nor a moped. A compact and elegant electric bicycle, with a clean line of great visual impact that does not go unnoticed.
Client: LEAOS
“Pure” the design e-bike
Bringing this project to market was a real challenge. My vision and intuition have given birth to a hugely successful electric bicycle: both economical and innovative. I carried out the project over two years, where I took care of every single detail; from the surface finish to the individual screws. In fact, all the functional and electronic components are enclosed within a carbon and Kevlar monoblock. The central motor, battery, lights, chain and all wiring are housed within the frame itself. The body of the bike is a harmonious line that starts at the rear wheel and ends at the fork.
The entire engineering was created in Rhino. Carbon fiber and Kevlar monocoque.
The minimum care in every single detail.
I have customized colors and materials for companies such as: “Deutsche Telekom”, “Luis Trenker”, “Paulaner”(…). In fact, the e-bike is designed to be easily customized. The monocoque is designed to be combined with other materials, such as wood, leather and aluminium.
Not only Industrial Design, but also Corporate Identity
In addition to the Pure e-bike, which among other things won a RedDot Design Award, I developed the entire corporate identity of the company. (until 2014). I took care of brochures, books, the web page and everything that was part of LEAOS corporate communication. In short, I was not only involved in the design of the electric bicycles, but also in their advertising communication.